Last updated 1 July 2026

Privacy Policy

BumpBelt operates this store and website, including all related information, content, features, tools, products, and services to provide you as a customer with a personalised shopping experience (the "Services"). BumpBelt is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Sale and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, or could reasonably be linked to, you or another individual. Personal information does not include information collected anonymously or that has been anonymised such that it can no longer be identified or reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you use the Services, where you live, and to the extent permitted or required by applicable law:

Contact information including name, address, billing address, delivery address, phone number, and email address.

Financial information including credit card number, payment card number, and account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations, and other payment information.

Account information including username, password, security questions, preferences, and settings.

Transaction information including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your previous transactions.

Communications with us including the information you provide in your communications with us, such as when you send an inquiry to customer service.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information about your interaction with the Services, including how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technology.

From our service providers, including when we engage them to enable certain technology, and when they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, or which of our Services you use, we may use personal information for the following purposes:

To provide, personalise, and improve the Services. We use your personal information to provide the Services, including to fulfil our agreement with you, process your payments, ship your orders, remember your preferences and the items you're interested in, send you messages related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalised shopping experience for you, for example by recommending products related to your purchases. This may involve using your personal information to further personalise and improve the Services.

Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising, and promotional messages by email, SMS, or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on the Services.

Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraud, illegal, unsafe, or harmful activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.

Communicating with you. We use your personal information to provide you with customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or public authorities, to investigate or participate in civil litigation, potential or actual disputes, or other adversarial legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).

With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across various retailers and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we not share information about you to show you targeted ads and marketing based on your online activity across various retailers and websites.

When you ask us to, or otherwise consent to our disclosure of certain information to a third party, for example to send you products, or through your use of social media widgets or login integrations.

With our subsidiaries or otherwise within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of sale or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal information about your access to and use of the Services for the purpose of providing and improving the Services for you. Information you provide to the Services will be transferred to and shared with Shopify, as well as third parties who may be located in countries other than the country in which you reside, for the purpose of providing and improving the Services for you. To protect, develop, and improve our business, we also use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other retailers, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other retailers, and Shopify. Under these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights relating to the use of your personal information for these purposes. For more information about how Shopify uses your personal information and what rights you have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights relating to your personal information here: Link to Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness, or reliability of information found there.

Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction on our or third parties' use of that information. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated within the Services.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that it be deleted (see the Contact section). As of the effective date of this Privacy Policy, we have no knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may also be unsecured while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request in accordance with the law.

Right to access. You may have the right to request access to personal information we hold about you.

Right to deletion. You may have the right to request that we delete personal information we hold about you.

Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.

Right to data portability. You may have the right to receive a copy of the personal information we hold about you, and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.

Managing communication preferences. We may send you marketing emails, and you can opt out of receiving these at any time using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

As the UK has its own data protection framework (UK GDPR) with certain exceptions and limitations under local law, you may exercise the following rights in addition to those listed above:

Objection to processing and restriction of processing: You may have the right to request that we stop or limit the processing of personal information for specific purposes.

Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of processing carried out based on your consent before it was withdrawn.

You may exercise any of these rights where indicated within the Services, or by contacting us using the contact information below. For more information about how Shopify uses your personal information and what rights you have, including rights relating to data processed by Shopify, you can visit shopify.com. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can act on your requests, in accordance with applicable law.

In accordance with applicable law, you may designate an authorised representative to submit requests to exercise your rights on your behalf. Before accepting such a request from a representative, we will require the representative to provide proof that you have authorised them to act on your behalf, and we may ask you to confirm your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below, or by filing a complaint with the Information Commissioner's Office (ICO) or your local data protection supervisory authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the United Kingdom, we will use recognised transfer mechanisms, such as the UK's International Data Transfer Agreement, UK Addendum to the EU Standard Contractual Clauses, or equivalent agreements issued by the relevant competent authority, where applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please call or email us at supportecomron@gmail.com. In accordance with applicable data protection law, we are the data controller for your personal information.